{"id":235,"date":"2022-03-28T17:08:53","date_gmt":"2022-03-29T00:08:53","guid":{"rendered":"https:\/\/bitbybitstudios.com\/blog\/?page_id=235"},"modified":"2022-03-29T00:24:19","modified_gmt":"2022-03-29T07:24:19","slug":"thirsty-heroes-kickstarter-retrospective","status":"publish","type":"page","link":"https:\/\/bitbybitstudios.com\/blog\/thirsty-heroes-kickstarter-retrospective\/","title":{"rendered":"Thirsty Heroes Kickstarter Retrospective"},"content":{"rendered":"\n<h3 class=\"alignwide wp-block-heading\">The February 2022 <a href=\"https:\/\/thirstyheroes.com\/ks\">Kickstarter campaign<\/a> for Thirsty Heroes raised $29,279 (195% its goal) from 910 backers in 28 days.  Hooray! \ud83e\udd73<\/h3>\n\n\n\n<h4 class=\"alignwide wp-block-heading\">Now that the dust has settled, I&#8217;m reflecting on the campaign from start to finish to process the data and distill a few lessons for next time.  Check out the posts below.<\/h4>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-310 post type-post status-publish format-standard hentry category-asides\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/bitbybitstudios.com\/blog\/asides\/the-single-life\/\" target=\"_self\" >The single life<\/a><\/h2>\n\n\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This blog entry is painful to write, and I&#8217;m inclined to use run-on sentences such as this one because when I stop using a run-on sentence I&#8217;ll have to face the change I&#8217;m making, and part of me is scared to make it because it goes against the way I have been for so long,&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/bitbybitstudios.com\/blog\/asides\/the-single-life\/\">Read More<\/a><\/p><\/div>\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-08-20T18:31:21-07:00\">August 20, 2024<\/time><\/div>\n<\/li><li class=\"wp-block-post post-133 post type-post status-publish format-standard has-post-thumbnail hentry category-games-business tag-kickstarter tag-numbers\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/bitbybitstudios.com\/blog\/games-business\/kickstarter-lesson-funding-breakdown-for-29k-raised\/\" target=\"_self\" >Kickstarter Lesson: Funding Breakdown for $29K raised<\/a><\/h2>\n\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/bitbybitstudios.com\/blog\/games-business\/kickstarter-lesson-funding-breakdown-for-29k-raised\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"291\" src=\"https:\/\/bitbybitstudios.com\/blog\/wp-content\/uploads\/2022\/03\/campaign_complete.gif\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Kickstarter Lesson: Funding Breakdown for $29K raised\" style=\"object-fit:cover;\" \/><\/a><\/figure>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We raised $29K from 910 backers, hooray! ? Where does all that money go? Is it enough to make the whole game?<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/bitbybitstudios.com\/blog\/games-business\/kickstarter-lesson-funding-breakdown-for-29k-raised\/\">Read More<\/a><\/p><\/div>\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2022-03-28T18:20:05-07:00\">March 28, 2022<\/time><\/div>\n<\/li><li class=\"wp-block-post post-139 post type-post status-publish format-standard has-post-thumbnail hentry category-games-business tag-advertising tag-kickstarter\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/bitbybitstudios.com\/blog\/games-business\/kickstarter-lesson-our-results-with-paid-advertising-agency-and-otherwise\/\" target=\"_self\" >Kickstarter Lesson: Our Results With Paid Advertising (Agency and Otherwise)<\/a><\/h2>\n\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/bitbybitstudios.com\/blog\/games-business\/kickstarter-lesson-our-results-with-paid-advertising-agency-and-otherwise\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/bitbybitstudios.com\/blog\/wp-content\/uploads\/2022\/03\/ks_ad_results.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Kickstarter Lesson: Our Results With Paid Advertising (Agency and Otherwise)\" style=\"object-fit:cover;\" srcset=\"https:\/\/bitbybitstudios.com\/blog\/wp-content\/uploads\/2022\/03\/ks_ad_results.png 640w, https:\/\/bitbybitstudios.com\/blog\/wp-content\/uploads\/2022\/03\/ks_ad_results-300x169.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">I hired a Kickstarter-focused ad agency and also ran my own Twitter, Facebook, and TikTok ads. Here&#8217;s a look at all the data and whether it was worth it (answer: yes, but mainly for lessons learned).<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/bitbybitstudios.com\/blog\/games-business\/kickstarter-lesson-our-results-with-paid-advertising-agency-and-otherwise\/\">Read More<\/a><\/p><\/div>\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2022-03-24T13:53:35-07:00\">March 24, 2022<\/time><\/div>\n<\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The February 2022 Kickstarter campaign for Thirsty Heroes raised $29,279 (195% its goal) from 910 backers in 28 days. Hooray! \ud83e\udd73 Now that the dust has settled, I&#8217;m reflecting on the campaign from start to finish to process the data and distill a few lessons for next time. Check out the posts below.<\/p>\n","protected":false},"author":1,"featured_media":223,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-235","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/pages\/235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/comments?post=235"}],"version-history":[{"count":6,"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/pages\/235\/revisions"}],"predecessor-version":[{"id":307,"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/pages\/235\/revisions\/307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/media\/223"}],"wp:attachment":[{"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/media?parent=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}