{"id":139,"date":"2022-03-24T13:53:35","date_gmt":"2022-03-24T20:53:35","guid":{"rendered":"https:\/\/bitbybitstudios.com\/blog\/?p=139"},"modified":"2023-07-13T14:07:53","modified_gmt":"2023-07-13T21:07:53","slug":"kickstarter-lesson-our-results-with-paid-advertising-agency-and-otherwise","status":"publish","type":"post","link":"https:\/\/bitbybitstudios.com\/blog\/games-business\/kickstarter-lesson-our-results-with-paid-advertising-agency-and-otherwise\/","title":{"rendered":"Kickstarter Lesson: Our Results With Paid Advertising (Agency and Otherwise)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading alignwide\">I hired a Kickstarter-focused ad agency and also ran my own Twitter, Facebook, and TikTok ads.<br><br>Here&#8217;s a look at all the data and whether it was worth it (<em>answer: yes, but mainly for lessons learned<\/em>).<\/h2>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center mv-0 pv-0 has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#176448\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-image mv-2\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/bitbybitstudios.com\/blog\/thirsty-heroes-kickstarter-retrospective\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bitbybitstudios.com\/blog\/wp-content\/uploads\/2022\/03\/ks_retrospective.png\" alt=\"\" class=\"wp-image-223\" width=\"210\" height=\"118\" srcset=\"https:\/\/bitbybitstudios.com\/blog\/wp-content\/uploads\/2022\/03\/ks_retrospective.png 640w, https:\/\/bitbybitstudios.com\/blog\/wp-content\/uploads\/2022\/03\/ks_retrospective-300x169.png 300w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h5 class=\"wp-block-heading\">This post is one in a series of retrospectives for our February 2022 <a href=\"https:\/\/thirstyheroes.com\/ks\" data-type=\"URL\" data-id=\"https:\/\/thirstyheroes.com\/ks\">KS campaign<\/a> that raised nearly $30K.  <a href=\"https:\/\/bitbybitstudios.com\/blog\/thirsty-heroes-kickstarter-retrospective\/\" data-type=\"page\" data-id=\"235\">See the full overview here<\/a>.<\/h5>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Coming soon&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I hired a Kickstarter-focused ad agency and also ran my own Twitter, Facebook, and TikTok ads. Here&#8217;s a look at all the data and whether it was worth it (answer: yes, but mainly for lessons learned).<\/p>\n","protected":false},"author":1,"featured_media":213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[9,7],"class_list":["post-139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-games-business","tag-advertising","tag-kickstarter"],"_links":{"self":[{"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/posts\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":13,"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"predecessor-version":[{"id":309,"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/posts\/139\/revisions\/309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/media\/213"}],"wp:attachment":[{"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitbybitstudios.com\/blog\/wp-json\/wp\/v2\/tags?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}