One person’s journey running an independent games company

Welcome to my blog where I share my experience running a small company developing indie games.

The typical picture of a game studio has changed, with solo developers and tiny teams making an impact in the market. Bit By Bit Studios is an example — we’re run by one person, developing games with frequent collaborators.

By sharing data along with stories of struggles and opportunities, I aim to help others find their own path to success in the commercial games market.

Why should I listen to you?

Perhaps my experience will inform yours. I’ll tell you about myself and you can decide:

  • I helped ship major titles on Wii, PS3, PSP, Facebook gaming, iOS, and Android during five years at a mid-sized studio.
  • I’ve been indie since 2012 and have about $300,000 revenue in 10 years of business (whether that’s a lot or a little depends on your perspective).
  • As for my personal life, I’m in my mid-thirties, live in the USA, and have a bachelor’s degree in Computer Science. I balance being a work-from-home game developer with having a family life (wife and two kids).

Here are the different tasks I manage for my business and games:

  • Business Admin: Legal, Payroll, Accounting, Taxes.
  • Project Management: Scope, Task Tracking, Version Control.
  • Marketing: Social Media, PR, Advertising, Community Management, Kickstarter.
  • Personnel: Art Direction, Music Direction, Pay/Bonus Structure Negotiation.
  • Programming: Gameplay, Tools, Optimization, CI/CD.
  • Design: Systems, Economy, Gameplay.
  • Art: UI, Technical Art.
  • Writing: Lore, Dialogue, World-Building.
  • Sound: Sound Design, Implementation.
  • Video: Video Editing, Trailer Production, Livestreaming.

Sean is sharing his experience trying to earn a living making indie games.

Since 2012, he has run Bit By Bit Studios from his home and has published 1 game, ran 2 Kickstarters, and made ~$300K revenue.

His next game is currently in development.