Kickstarter Lesson: Our Results With Paid Advertising (Agency and Otherwise)

Post author By Sean Sanders
Post date March 24, 2022

I hired a Kickstarter-focused ad agency and also ran my own Twitter, Facebook, and TikTok ads.

Here’s a look at all the data and whether it was worth it (answer: yes, but mainly for lessons learned).

This post is one in a series of retrospectives for our February 2022 KS campaign that raised nearly $30K. See the full overview here.

Coming soon…

Tags advertising, kickstarter

By Sean Sanders

Sean is sharing his experience trying to earn a living making indie games.
Since 2012, he has run Bit By Bit Studios from his home and has published 1 game, ran 2 Kickstarters, and made ~$300K revenue.
His next game is currently in development.

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This post is one in a series of retrospectives for our February 2022 KS campaign that raised nearly $30K. See the full overview here.

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I hired a Kickstarter-focused ad agency and also ran my own Twitter, Facebook, and TikTok ads.Here’s a look at all the data and whether it was worth it (answer: yes, but mainly for lessons learned).

This post is one in a series of retrospectives for our February 2022 KS campaign that raised nearly $30K. See the full overview here.

By Sean Sanders

I hired a Kickstarter-focused ad agency and also ran my own Twitter, Facebook, and TikTok ads.

Here’s a look at all the data and whether it was worth it (answer: yes, but mainly for lessons learned).