The February 2022 Kickstarter campaign for Thirsty Heroes raised $29,279 (195% its goal) from 910 backers in 28 days. Hooray! ?
Now that the dust has settled, I’m reflecting on the campaign from start to finish to process the data and distill a few lessons for next time. Check out the posts below.
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Kickstarter Lesson: Funding Breakdown for $29K raised
We raised $29K from 910 backers, hooray! ? Where does all that money go? Is it enough to make the whole game?
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Kickstarter Lesson: Our Results With Paid Advertising (Agency and Otherwise)
I hired a Kickstarter-focused ad agency and also ran my own Twitter, Facebook, and TikTok ads. Here’s a look at all the data and whether it was worth it (answer: yes, but mainly for lessons learned).