The February 2022 Kickstarter campaign for Thirsty Heroes raised $29,279 (195% its goal) from 910 backers in 28 days. Hooray! 🥳
Now that the dust has settled, I’m reflecting on the campaign from start to finish to process the data and distill a few lessons for next time. Check out the posts below.
-
The single life
This blog entry is painful to write, and I’m inclined to use run-on sentences such as this one because when I stop using a run-on sentence I’ll have to face the change I’m making, and part of me is scared to make it because it goes against the way I have been for so long,…
-
Kickstarter Lesson: Funding Breakdown for $29K raised
We raised $29K from 910 backers, hooray! ? Where does all that money go? Is it enough to make the whole game?
-
Kickstarter Lesson: Our Results With Paid Advertising (Agency and Otherwise)
I hired a Kickstarter-focused ad agency and also ran my own Twitter, Facebook, and TikTok ads. Here’s a look at all the data and whether it was worth it (answer: yes, but mainly for lessons learned).